Auditorio Metropolitano, a Contemporary Conference Center
Puebla is not just a city with a past; it is a destination that turns every event into an unforgettable experience.
Continua en la historia
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▖▚▮▘▗❚Every morning, the sun streams through the colorful domes of Puebla’s Historic Center. Church bells ring out over cobblestone streets once traveled by Spanish viceroys, revolutionaries, artists, and now laptop-toting conference coordinators. This is Puebla, a city that doesn’t just welcome visitors, it embraces them.
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Founded in 1531 and registered as a World Heritage Site by UNESCO, this city is much more than just a treasure trove of amazing architecture. It is a stage where the past is more than just a backdrop; it is a lead, mingling with state-of-the-art auditoriums, cutting-edge technology, and a comprehensive array of services ready for the most demanding meeting tourism needs (also known as meetings, incentives, conferences, and exhibitions tourism, or MICE).
▘▗❚The Historic Center,
Lively Tradition and
Operational Venues
More than 2,600 historic buildings make up a setting unlike any other. Organizing a conference here is much more than just filling seats. It is choosing a location where every detail is imbued with character.
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Among the many available venues is the Centro de Convenciones William O. Jenkins. Tucked amid colonial-era mansions, this convention center features 12 halls, two open-air esplanades, and an auditorium with space for 3,500 attendees. All of this, right in the heart of the city, where every wall has a story to tell, and every meeting becomes yet another chapter.
Just around the corner is the Teatro Principal, a theater that has been open since 1760. Its wood boxes and intimate stage have hosted operas, speeches, kickoff events, and concerts. Here every presentation takes on a new depth because once voiced, it becomes part of the historic setting.
▘▗❚Civic and Cultural Center:
History Open to the Present
Standing on the remains of the Fuertes, an old military base, this space brings together several civic and cultural facilities, including exceptional venues such as Auditorio de la Reforma and Centro Expositor, an auditorium and convention center. The latter boasts Latin America’s most expansive column-free space with a total of 602,779 square feet, 430,556.4 ft² of which is exhibition space and 55,972.3 ft² is for conventions.
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As the space is also home to spreading open-air plazas, parks, museums, and Germán Martínez Hidalgo planetarium, large events held here can be combined with cultural and recreational activities.
Other iconic buildings are the old forts, Fuerte de Guadalupe and Fuerte de Loreto. They have been adapted for use as locations for side events or networking. While they are historic sites, the forts also possess the technology needed for many different functions.
▘▗❚Angelópolis,
Puebla’s Modern Heartbeat
South of the city, Angelópolis is the Puebla’s most modern area. This neighborhood is home to the Auditorio Metropolitano, one of the country’s top five auditoriums. It can hold 6,000 people, has a 107,639.1 ft² esplanade, gourmet area, and 1,250 parking spaces. This is the perfect venue for conventions, kickoff events, concerts, and upscale corporate events.
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The Auditorio has been the site of international conventions, kickoffs, and high-profile business functions.
Event coordinators have access to a complete ecosystem here: there are renowned hotel chains, conference rooms, gourmet restaurants, malls, hospitals, and broad streets. Four- and five-star hotels with more than 6,700 rooms mean there is ample capacity for any event, from a boutique forum to a global summit.
▘▗❚A City Full of Options
Puebla is noteworthy not just for its infrastructure but its soul. It means walks through a city where baroque details meet sleek minimalism. Where breakfast on the plaza can become networking over dinner on a rooftop with volcanic views.
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Moreover, Puebla has something else that every event needs: simple logistics. Just 81 miles from Mexico City, it is further connected to more than 135 domestic and international destinations by road and air. The city makes it easy to do what can be complicated—get there, get around, and have a good time.
And clearly, behind every great event is a great team—providers specializing in scenography, simultaneous interpretation, banquets, technical production, and experience design. There is no need to improvise. Everything can be carefully planned, carried out, and experienced.
Of course, Puebla doesn’t want you to come only to work. It wants you to remember your event as part of something bigger. It is part of history.
